Attention Is Rented. Trust Is Owned. The last week has been a lesson in this principle for me. Minnesota has been incredibly hot, and instead of sitting on the patio or finding ways to stay cool, I've been inside [...]
Curiosity Opens the Brain I learned something about curiosity while writing this book. When I first started, I thought I knew exactly what I wanted to say. The original manuscript was called Behavior-Based Marketing Strategy. It was a good [...]
The Pleasure-Pain Balance As I've been writing this book, I've started noticing these patterns in my own life. Over the past week, we've been hosting a friend from Seattle and enjoying a staycation. We've been exploring coffee shops, trying [...]
Dopamine 101 for Marketers What does dopamine have to do with marketing? Marketing is about websites, social media, advertising, email, branding, networking, and sales. Dopamine is a neurotransmitter. What does one have to do with the other? More than [...]
The Scroll Never Ends Have you ever started scrolling to check one thing... and twenty or even thirty minutes later wondered where the time went? I know I have. The more I've learned about how people make decisions, the [...]
Your Customer's Brain Is Exhausted Before we talk about better marketing, let's talk about the person on the other side of it. Before your customer is a customer, they're a human being. And lately, as human beings, we are [...]
Welcome to Marketing Dopamine Have you ever gone down an internet rabbit hole without meaning to? Maybe it started with a headline that caught your eye. Or a photo that made you curious. You clicked. Then you clicked again. [...]
What It Actually Means to Know Your Customer Every conversation I have about marketing starts with the same question. Who is this for? Most business owners start with a demographic or a niche. That's a starting point. But it [...]
What a Hotel Stay Taught Me About Trust The first time I traveled abroad, I was excited... and a little bit more than just nervous. It was my first time leaving the United States, and I was doing it [...]
Why Your Best Marketing Post Might Be the One You Almost Didn't Share We were in the area and thought, Why not walk through Burnsville Center? It wasn't on the agenda. We were curious. Our family had made so [...]