The Scroll Never Ends Have you ever started scrolling to check one thing... and twenty or even thirty minutes later wondered where the time went? I know I have. The more I've learned about how people make decisions, the [...]
Your Customer's Brain Is Exhausted Before we talk about better marketing, let's talk about the person on the other side of it. Before your customer is a customer, they're a human being. And lately, as human beings, we are [...]
Welcome to Marketing Dopamine Have you ever gone down an internet rabbit hole without meaning to? Maybe it started with a headline that caught your eye. Or a photo that made you curious. You clicked. Then you clicked again. [...]
What It Actually Means to Know Your Customer Every conversation I have about marketing starts with the same question. Who is this for? Most business owners start with a demographic or a niche. That's a starting point. But it [...]
What a Hotel Stay Taught Me About Trust The first time I traveled abroad, I was excited... and a little bit more than just nervous. It was my first time leaving the United States, and I was doing it [...]
Why Your Best Marketing Post Might Be the One You Almost Didn't Share We were in the area and thought, Why not walk through Burnsville Center? It wasn't on the agenda. We were curious. Our family had made so [...]
Why Dopamine Is Running Your Marketing Decisions Without You Knowing It Every time you sign up for a new platform, something happens in your brain before you ever log in for the first time. Your brain releases dopamine. Not [...]
APPLE PODCASTS | SPOTIFY | YOUTUBE September 26, 2024 Real Talk On Leadership: A Fresh Take From A Surprising Source As women in business, we’ve all heard it: To be a strong leader, you need to be tough, laser-focused, [...]
When you’re ready to hit the record button, what comes next? With millions of podcasts and billions of episodes available, a podcast is still an effective and exciting way to show up for your business. Ensuring the quality is [...]
As a female entrepreneur, I know how hard it can be to juggle work, family, and personal life all at once. The dynamics of work and social interactions shifted during the Covid era. Covid changed how we showed up [...]
