Welcome to Marketing DopamineHave you ever gone down an internet rabbit hole without meaning to?Maybe it started with a headline that caught your eye. Or a photo that made you curious.You clicked. Then you clicked again. You wanted to learn [...]
What It Actually Means to Know Your Customer Every conversation I have about marketing starts with the same question. Who is this for? Most business owners start with a demographic or a niche. That's a starting point. But it [...]
What a Hotel Stay Taught Me About Trust The first time I traveled abroad, I was excited... and a little bit more than just nervous. It was my first time leaving the United States, and I was doing it [...]
Why Your Best Marketing Post Might Be the One You Almost Didn't Share We were in the area and thought, Why not walk through Burnsville Center? It wasn't on the agenda. We were curious. Our family had made so [...]
Why Dopamine Is Running Your Marketing Decisions Without You Knowing It Every time you sign up for a new platform, something happens in your brain before you ever log in for the first time. Your brain releases dopamine. Not [...]
Why I Stopped Waiting for the Book to Be Ready I bought an ISBN today for a book that is not finished. Not final proof pages. Not the format. Not the cover. Just the title, my name, and a [...]