One Decision at a Time.
Marketing Dopamine • October 24, 2026 One Decision at a Time We tend to imagine change as a big event. A new year. A fresh plan. A complete overhaul of how we work. Big plans feel motivating. They also [...]
From recognizing to doing
Marketing Dopamine • October 23, 2026 From Recognizing to Doing This week has been about looking honestly at your marketing. What is actually working. What your customers would tell you if you asked. What you could stop doing. Whether people [...]
Change is easier together
Marketing Dopamine • October 22, 2026 Change Is Easier Together Most of the patterns I have written about this month are easy to understand and hard to change. The new tool feeling. The next idea. The busy calendar. Taking a [...]
Why you cannot see your own patterns
Marketing Dopamine • October 21, 2026 Why You Cannot See Your Own Patterns It is remarkably easy to see what someone else should do with their business. Their message is unclear. They are spread across too many platforms. They keep [...]
The message test
Marketing Dopamine • October 20, 2026 The Message Test Here is a simple test I come back to again and again. After someone visits your website, reads your post, or hears you introduce yourself, could they explain what you do [...]
What would you stop doing
Marketing Dopamine • October 19, 2026 What Would You Stop Doing? When marketing feels stuck, the instinct is to ask what else we should be doing. One more platform. One more campaign. One more offer. The question always points toward [...]
The questions data cannot answer
Marketing Dopamine • October 18, 2026 The Questions Data Cannot Answer Dashboards are good at telling you what happened. They are not very good at telling you why. You can see how many people opened an email, clicked a link, [...]
What Is Actually Working?
Marketing Dopamine • October 17, 2026 What Is Actually Working? Most business owners can tell you everything they are doing to market their business. Far fewer can tell you which of those things is actually working. That is not a [...]
Progress You Can Feel
Marketing Dopamine • October 16, 2026 Progress You Can Feel Every pattern from this week has something in common. The new tool. The rebrand. The busy calendar. The next idea. The next course. The extra post. Each one delivers a [...]
Posting Into Silence
Marketing Dopamine • October 15, 2026 Posting Into Silence You write the post. You choose the image. You hit publish. And then, almost nothing. A few likes, maybe a kind comment from someone who always comments. The post disappears into [...]