The message test
Marketing Dopamine • October 20, 2026 The Message Test Here is a simple test I come back to again and again. After someone visits your website, reads your post, or hears you introduce yourself, could they explain what you do [...]
What would you stop doing
Marketing Dopamine • October 19, 2026 What Would You Stop Doing? When marketing feels stuck, the instinct is to ask what else we should be doing. One more platform. One more campaign. One more offer. The question always points toward [...]
The questions data cannot answer
Marketing Dopamine • October 18, 2026 The Questions Data Cannot Answer Dashboards are good at telling you what happened. They are not very good at telling you why. You can see how many people opened an email, clicked a link, [...]
What Is Actually Working?
Marketing Dopamine • October 17, 2026 What Is Actually Working? Most business owners can tell you everything they are doing to market their business. Far fewer can tell you which of those things is actually working. That is not a [...]
Progress You Can Feel
Marketing Dopamine • October 16, 2026 Progress You Can Feel Every pattern from this week has something in common. The new tool. The rebrand. The busy calendar. The next idea. The next course. The extra post. Each one delivers a [...]
Posting Into Silence
Marketing Dopamine • October 15, 2026 Posting Into Silence You write the post. You choose the image. You hit publish. And then, almost nothing. A few likes, maybe a kind comment from someone who always comments. The post disappears into [...]
The Course That Will Fix It
Marketing Dopamine • October 14, 2026 The Course That Will Fix It There is always another course. Another program, another framework, another expert with a system that promises this time will be different. The sales page describes your exact frustration [...]
The Next Idea Trap
Marketing Dopamine • October 13, 2026 The Next Idea Trap Few things feel better than a new idea. It arrives full of possibility. It has not yet run into any of the obstacles the current project is facing. It promises [...]
Busy Is Not a Strategy
Marketing Dopamine • October 12, 2026 Busy Is Not a Strategy Most business owners are not short on effort. They are short on direction. The calendar is full. The to do list never ends. Every day includes a post, an [...]
The Rebrand Reflex
Marketing Dopamine • October 11, 2026 The Rebrand Reflex When marketing stops working, one of the first instincts is to change how it looks. A new logo. A fresh color palette. An updated website that finally feels modern. It is [...]