Ready When You Are
MARKETING DOPAMINE • JULY 31, 2026 Ready When You Are Today is eleven years since I lost my mom. I don't say that often, but it felt wrong not to, on the day this challenge [...]
When Understanding Isn’t Enough
Marketing Dopamine • July 30, 2026 When Understanding Isn't Enough I spent the past month writing about the psychology behind marketing. Dopamine. Trust. Why we chase new ideas. Why consistency matters more than intensity. The more I wrote, the [...]
What This Practice Built
Marketing Dopamine • July 29, 2026 What This Practice Built I started this month thinking I was writing about marketing. Somewhere along the way, I realized I was writing about people. When I committed to writing every day this month, [...]
Slow Marketing in a Fast Feed
Marketing Dopamine • July 28, 2026 Slow Marketing in a Fast FeedWhile I was working behind the scenes on the landing page for Marketing Dopamine, I realized something unexpected.The landing page felt calm and focused.My website did not.There was nothing technically [...]
Audit Your Dopamine Triggers
Marketing Dopamine • July 27, 2026 Audit Your Dopamine Triggers M Most marketing gets reviewed before it goes out into the world. We check the grammar. We tweak the headline. We make sure the call to action is clear. [...]
Anticipation Is the Real Product
Marketing Dopamine • July 26, 2026 Anticipation Is the Real Product Have you ever noticed a delivery truck on your street and immediately wondered if it was coming to your house? Maybe you glance out the window. Maybe you [...]
Give First, Win Later
Marketing Dopamine • July 25, 2026 Give First, Win Later Most marketing asks for something before it has given anything. A sign up before a single ounce of value. A pitch before a relationship. An ask before a reason. [...]
The Trust Chemical Loop
Marketing Dopamine • July 24, 2026 The Trust Chemical Loop Trust can be described as a feeling. It's a pattern the brain has learned to expect. The same principle applies to every relationship we build, including the relationship between [...]
The Demo Copy Ritual
The Demo Copy Ritual Before a book reaches a single reader, it reaches one more person first. The author, holding a copy that is not quite real yet. That is what a demo copy is. A proof. The physical [...]
Why I Trust The Process
Why I Trust the Process I just hit publish. Not “finished writing.” That happened weeks ago. Not “sent to the editor.” That happened even earlier. I mean the actual button. The one that sends a manuscript into Amazon’s system [...]