Marketing Dopamine • October 28, 2026 Progress You Can Measure Earlier this month, I wrote about the difference between progress you can feel and progress you can measure. Progress you can feel arrives instantly. The purchase, the launch, the [...]
Marketing Dopamine • October 27, 2026 Rest Is Part of the Rhythm This month I have three trips on the calendar. Chicago, northern Minnesota, and the Grand Canyon. There was a time when that schedule would have made me [...]
Marketing Dopamine • October 26, 2026 The Middle Is Where It Works Every project has a beginning, a middle, and an end. The beginning is exciting. The end is satisfying. The middle is where most of us quit. The [...]
Marketing Dopamine • October 25, 2026 Start Smaller Than Feels Right When we finally decide to change something, the instinct is to go big. Post every day. Overhaul the website this weekend. Reach out to fifty people. Rebuild the [...]
Marketing Dopamine • October 24, 2026 One Decision at a Time We tend to imagine change as a big event. A new year. A fresh plan. A complete overhaul of how we work. Big plans feel motivating. They also [...]
Marketing Dopamine • October 23, 2026 From Recognizing to Doing This week has been about looking honestly at your marketing. What is actually working. What your customers would tell you if you asked. What you could stop doing. Whether people [...]
Marketing Dopamine • October 22, 2026 Change Is Easier Together Most of the patterns I have written about this month are easy to understand and hard to change. The new tool feeling. The next idea. The busy calendar. Taking a [...]
Marketing Dopamine • October 21, 2026 Why You Cannot See Your Own Patterns It is remarkably easy to see what someone else should do with their business. Their message is unclear. They are spread across too many platforms. They keep [...]
Marketing Dopamine • October 20, 2026 The Message Test Here is a simple test I come back to again and again. After someone visits your website, reads your post, or hears you introduce yourself, could they explain what you do [...]
Marketing Dopamine • October 19, 2026 What Would You Stop Doing? When marketing feels stuck, the instinct is to ask what else we should be doing. One more platform. One more campaign. One more offer. The question always points toward [...]
