Your RAS Is Always Listening I didn't always know that the work I was creating was leading me toward Marketing Dopamine. Years ago, I started journaling. Eventually, I began transcribing parts of those journals and turning them into blog [...]
Attention Is Rented. Trust Is Owned. The last week has been a lesson in this principle for me. Minnesota has been incredibly hot, and instead of sitting on the patio or finding ways to stay cool, I've been inside [...]
Curiosity Opens the Brain I learned something about curiosity while writing this book. When I first started, I thought I knew exactly what I wanted to say. The original manuscript was called Behavior-Based Marketing Strategy. It was a good [...]
The Pleasure-Pain Balance As I've been writing this book, I've started noticing these patterns in my own life. Over the past week, we've been hosting a friend from Seattle and enjoying a staycation. We've been exploring coffee shops, trying [...]
Dopamine 101 for Marketers What does dopamine have to do with marketing? Marketing is about websites, social media, advertising, email, branding, networking, and sales. Dopamine is a neurotransmitter. What does one have to do with the other? More than [...]
The Scroll Never Ends Have you ever started scrolling to check one thing... and twenty or even thirty minutes later wondered where the time went? I know I have. The more I've learned about how people make decisions, the [...]
Your Customer's Brain Is Exhausted Before we talk about better marketing, let's talk about the person on the other side of it. Before your customer is a customer, they're a human being. And lately, as human beings, we are [...]
Welcome to Marketing Dopamine Have you ever gone down an internet rabbit hole without meaning to? Maybe it started with a headline that caught your eye. Or a photo that made you curious. You clicked. Then you clicked again. [...]
What It Actually Means to Know Your Customer Every conversation I have about marketing starts with the same question. Who is this for? Most business owners start with a demographic or a niche. That's a starting point. But it [...]
What a Hotel Stay Taught Me About Trust The first time I traveled abroad, I was excited... and a little bit more than just nervous. It was my first time leaving the United States, and I was doing it [...]