The trend for consumers is customization and personalization. There is a growing willingness among consumers to trade information for a personalized experience. The consumer is more willing to click on relevant opt-ins and ads when recommendations and opinions are included. Customers now expect more personalization and better service than ever before.
Business has become personal. It takes time to build trust, however, collaborations and partnerships create the first step long-term toward likeability. Joint partnerships and collaborations create a unique personalization. Personalization convinces consumers that they are buying things thinking it’s their idea when, in fact, it’s not.
Together you go beyond what your product can do for your customers. The key to personalization is not algorithms or automation. The key is to work your butt off. To personalize, you need to put in the effort. Working together takes away much of the pressure.
But how can entrepreneurs make this personalized approach work?
The future of partnerships and collaborations offers a personalization that will reward consumers, while making your job as a business owner more effective. There are three pillars of personalization: real-time, what is hot, and local. Personalization and customization offer more value to your customers because there is a growing need now to pivot strategies in order to connect with more consumers.
We all want to give our customers a great experience. This is not just an opportunity but it is a trend and very profound societal change we are experiencing as entrepreneurs. There is no trade-off between business and business, but rather a better understanding of personalization. Through a bit of transparency, the consumer choice is based on emotion and a bit of logic from this valuable business-to-business relationship.
Think about the different groups you want to market to, and who might be your competition. Reach out. Think about the power of one and how to reach that market in the most customized and creative way together. Finally, if a brand reaches out to you for brand collaboration, never miss the opportunity to be paid for that collaboration. If this collaboration sounds aligned with your goals, get over any fear and do it! You’re worth it. It’s up to you to recognize your value and ask to be paid.
