As an entrepreneur, have you ever thought, “This is it, I’m about to beat this thing. I’m finally going to start bringing in real success!” And then you fall flat on your face?

I’m here to tell you that you are not alone. Why? Because people fail all the time.

That’s why the important thing to remember is that you must learn from that failure. 

Entrepreneurship is not just about ideas and ideals, hopes and dreams, invention and innovation, and certainly not only about finding fame or fortune.

Entrepreneurship is a game of attrition. More than anything, it’s about determination, discipline, and the money to see it through.

More than the last man standing, it’s about not giving up when everything gets a little messy. It’s about perseverance.

The Importance of Belief and Perseverance in the Entrepreneurial World

As an entrepreneur, you already have these amazing qualities above everyone else… open-mindedness, creativity, taking the initiative, attention to detail, willingness to learn new skills, and many more. However, one trait tops them all, and that’s perseverance.

Everyone, on occasion, has experienced the feeling of hItting the wall, which is no fun. That fear alone can stop us in our tracks. When we attach ourselves to the outcome, we miss out on other opportunities along the way.  That’s why when we choose to persevere everything works out better than we can imagine.  Forbes emphasizes the importance of perseverance: “The life of our businesses often plays out much as life itself does: we try, we fail, we get lucky and fall onto bad luck and occasionally make our own luck, and eventually everything ends one way or another.”

5 Golden Rules of Perseverance

  1. Be patient.
  2. Willingness to fail forward.
  3. Ask for help 
  4. Always be curious and learning
  5. Trust the process

How to Develop Perseverance

No one is born perfect. Life may seem like there is always a constant struggle. However, determination can be your motivation. Once you learn to persevere, you can easily overcome your weaknesses.

Some of these strategies below can help you become determined, steadfast, and tenacious.

  • Define Your Purpose: Entrepreneurs without a purpose are easily distracted when faced with obstacles. So you need a clear idea of where you are headed.
  • Create a Plan: Once you’ve defined a purpose, make a plan, that includes goals, strategy, collaboration, and continuous support.
  • Networking: Find your tribe of like-minded people who support and care about your goals

The Bottom Line

Perseverance is not just mindless repetition but rather knowing when it gets hard or comfortable knowing you can achieve your goal. To persevere means you know you can expect difficulties. If one way doesn’t work, stop, make an adjustment and then try it again until you get it right. Be grateful for another lesson learned.

That’s as simple as belief perseverance can get.

Steve Jobs once said, “I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.