In the daily grind of work that sucks our souls out, we have long forgotten to allow ourselves the gift of time. Today, our total dependence on the digital world for work as well as entertainment has us bound in a vicious cycle of a virtually existing world. Even with the slightest deviation, the unknown can happen. Do we live in this predefined cycle which some same is a monotonous path that leaves us with no clue about how to work efficiently?
The same happened on the evening of October 4th, when the social networking site Facebook and all of its subsidiaries, including Instagram, Messenger, and Whatsapp, became globally inaccessible for about six long hours. ThousandEyes, a network monitoring service, reported that a DNS failure caused the shutdown. Now catering to around 3 billion users, the platform saw its second-longest downtime stretch after a one-day long outage in 2008. Today, we learn a new name “Meta” or “Metaverse” which provides a new umbrella term for the companies the artist formerly knows as Facebook owns: Instagram, WhatsApp, Messenger, and yes, Facebook.
The shutdown was undoubtedly a massive blow to many who solely depend on these platforms to earn bread and butter for their family. In addition, many digital marketers, content creators, and small online business owners on these platforms were seen ranting about the loss they had to bear due to the non-availability of the services.
On the other hand, some from the same fraternity later posted about how the shutdown proved as something that urged them to get out of their bubbles and look for new ideas. The six hours with no social media let people spend more time with themselves, getting the rust off of their minds.
This time period let them explore and bring out a lot of amazing and innovative ideas to give their businesses the right direction.
Keep in mind that social media is a rented platform you couldn’t build on that day back on October 4. You need to build your own platform by creating your own website. Social media is a great way to build an audience through a larger reach. Remember to bring them back to your website to get their email address in order to get them to consume your content to convert them into buying customers. Your website allows you to build your brand.
In the end, it all depends on the approach that one adopts. We should always look to benefit ourselves from the opportunities like these and get the best out of every situation. Look for new content ideas, add a pinch of creativity, polish them with your skills and experience, and you are good to go.
Were you one of those who spent the whole outage waiting for the sites to come back to normal and couldn’t make much out of it? Don’t worry! I’ve got you covered.
Visit my website to get in touch with me and let me give your business the boost you’ve always been looking for.
