Everyone has an inbox full of unread emails these days, and as more and more businesses move from brick-and-mortar to online, it gets harder and harder to reach your customers through email. Because of this new challenge, it may seem like email marketing is dead. It’s not.

In fact, email marketing is still the best way to connect with your future customers, but it is important to be on top of your email marketing game. Actually, email is one of the fastest ways to engage and grow your audience.

Bringing your marketing all together through a welcome series, free offers, and automation allows you to grow your blog as an example with more subscribers.

Email Marketing ISN’T Dead: 4 Tips to Make the Most Out of Your Newsletter

1. Keep it personal. Customers don’t want to feel like one of the masses. They want the email to feel intimate. (There is no covid social distancing in email.) There are many ways to do this, and one easy way even when you’re using automation is to personalize emails that connect with your customers. Customizing allows you to be the attractive character, magnetizing your audience to you.
2. Make them more interactive. People love feeling included and having a voice, so another way to engage your future customers is by creating interactive emails. You can include GIFs and hover-over images, design mode options, polls or surveys, and gaming elements to engage your customers further. Using tools like these allows more time for automation, so you don’t need to stay up managing the details.
3. Stay up to date with privacy policies. These days, consumers are very aware of how businesses have been abusing their information. Because of this, a great way to gain trust and a connection with your customers is to stay up-to-date on privacy laws. Being transparent with what you’re doing to safeguard your customers’ privacy will give them more confidence in shopping with your business. Being mindful of data protection requirements and policies does more than just respect your customer’s personal data and privacy. It helps you boost customer engagement and improve your email deliverability.
4. Send appreciation emails. Finally, don’t hesitate to send appreciation emails. Emails that offer longtime customers a gift card or sending a happy birthday email on your customer’s birthday can go a long way in making a customer for life. These simple gestures can also be automated. You also want to create a mutual relationship, by celebrating some of your own wins by sharing the successes of your journey. Incorporating your gratefulness as you celebrate may offer inspiration, as well as allowing your customers to understand you are a real person.

Even though email marketing has been around for a long time, it’s still one of the most effective ways to connect with your online customers. However, customers are now looking for more of a connection, so it’s important to keep emails personal, make them interactive, stay up-to-date with privacy policies, and show your customers you appreciate them. For more useful content like this, subscribe to my email series!