Marketing Dopamine • October 11, 2026 The Rebrand Reflex When marketing stops working, one of the first instincts is to change how it looks. A new logo. A fresh color palette. An updated website that finally feels modern. It is [...]
Marketing Dopamine • October 10, 2026 The New Tool Feeling There is a particular kind of excitement that comes with signing up for new software. The demo looked effortless. The dashboard is clean. For a moment, it feels like the [...]
Marketing Dopamine • October 9, 2026 A Reason to Return People rarely leave because they lost interest. More often, they simply had no reason to come back. Think about the blogs, podcasts, and newsletters you used to follow. Most of [...]
Marketing Dopamine • October 8, 2026 Counting Conversations For a long time, I measured my marketing in posts. How many went out. How many people saw them. How many people liked them. Those numbers are easy to track, and they [...]
Marketing Dopamine • October 7, 2026 Consistency Without Exhaustion The first time I wrote every day, I learned something I did not expect. The writing was not what made it hard. Everything around the writing was. Early on, every post [...]
Marketing Dopamine • October 6, 2026 The Feed Is Only the Introduction Most of us treat posting as the relationship. It is only the introduction. A post can introduce you to hundreds of people. It cannot get to know any [...]
Marketing Dopamine • October 5, 2026 Belonging and Reputation Instagram and LinkedIn are both social platforms. They do not run on the same thing. On Instagram, I have watched people support each other in a way that feels personal. They [...]
Marketing Dopamine • October 4, 2026 Recognition Before Relationship Nobody becomes a friend the first time you meet them. Online, that is even more true. Think about the people you have come to trust through a screen. You probably did [...]
Marketing Dopamine • October 3, 2026 The Resume Problem When I looked closely at my LinkedIn connections, I noticed something I should have seen years ago. Most of them are not active. They have a profile, a job title, maybe [...]
Marketing Dopamine • October 2, 2026 Activity Is Not Community For months, I did LinkedIn the way everyone says you should. Fifteen minutes a day reading other people's posts and leaving thoughtful comments. Two posts of my own every week, [...]
