If you’re wondering about the benefits and usefulness of using reviews and testimonials for your business, this is the article for you!

Running a business isn’t an easy task these days. After all, everyone is rushing to bring their ideas to the forefront, and the market is saturated with entrepreneurs looking to push forward.

So, how do these businesses end up being the best at what they do? How do they develop huge customer bases? How do they constantly expand their targeted market?

There are many important pieces to the puzzle, but two of these are customer reviews and testimonials. With a few more of these, your business can easily fight its way to the top!

So, without further ado, let’s jump in and learn more about them!

What are the benefits of reviews and testimonials for your business?

While you can undoubtedly come up with a few obvious advantages, here is a list of the top four benefits that will certainly help boost your business and marketing, giving your brand a big boost.

And all of this is because of reviews and testimonials from loyal customers!

  1. They increase the trust and credibility of your business.
  2. They provide a social endorsement.
  3. They help humanize your brand.
  4. They increase your customer base.

How can you use these suggestions to their maximum capability?

  • You can use generic testimonials on your website’s home page. These types of testimonials allow you to be viewed as a team player or a type of character reference.
  • If the review is for a specific product or service, you could use it on your product or service page.
  • You can post both reviews and testimonials on social media pages for your business to reach a broader audience.
  • You can utilize them through your email campaigns. So repurpose them, like other content.
  • Blogs promoting your work gain more credibility and traffic if reviews are included.
  • You can even make a separate page for reviews and testimonials on your business website and place them all there!

How can you encourage more reviews and testimonials from customers?

You know they’re useful, so it’s time to think about how to get these magical reviews. It’s time to create a strategy. Here are a few ways that may work for you:

  • Ask nicely! Make it a game and ask for three referrals every week.  You don’t have control over who will write a review for you, but you do have control over how many customers you ask.
  • Automate the testimonial/review ‘Ask’.  The automated review request programs increase your reviews exponentially and also makes it easier for the business owner to ask. Historically, your customers respond to an automated review request program 50+% more than without one. This is how many businesses jumpstart their # of reviews.
  • Target satisfied customers. Sometimes, they simply haven’t been asked for their feedback.
  • Send personalized review request emails.
  • Answer existing reviews and testimonials. I am always ready to give a review or a testimonial. Why not?! When you help others, the payback is huge.
  • Offer incentives! Be creative. What can you offer? Retail does it all the time. For example, “Fill out this survey and your name will be entered into a $100 drawing”. That works great for bigger companies, so it might be worth it for you too.

Conclusion

At this point, you’ve probably come to understand the actual importance of reviews and testimonials, as well as why they’re so effective in boosting your business. Plus, I also added a few ways to help you gain more reviews from your customers! Create our own strategy or use mine.

So, get more reviews and testimonials to boost your business like never before!