You probably have a lot of content sitting on different social media platforms or maybe even on the backburner, buried under years and years of newer content. Perhaps you’re in the middle and have spent time creating but left some stuff out there on its own. But doesn’t that seem wasteful? Leaving everything you’ve worked so hard on lying forgotten maybe at the bottom of a metaphorical pile?
Of course, it is! Especially when you can reuse it and bring it back to life.
Here are a few pointers on how to do that through repurposing content.
What is content repurposing?
A form of recycling, repurposing means that you reuse all or parts of existing content to increase the reach. You can easily do that by transforming it into a new format or another social media platform.
For example, you can repurpose an old article by transforming it into a how-to guide, and a webinar can be turned into an advice e-book!
What are the benefits that come with repurposing content?
As with every other kind of recycling, this digital reusing comes with a ton of benefits. I’ve collected a few for you so you can weigh your options and find out the importance of repurposing content:
- It provides you with a newer, more interested audience.
- It gives your article or video an SEO Boost.
- It reinforces your message.
- It brings up interesting old stories that you and your readers might have forgotten.
- You can add interesting updates on things you’ve already written on.
- You can also expand the type of content on your site – for example, if you generally write blog posts, you can repurpose old ones as webinars or audio recordings.
How can you repurpose content?
You can take advantage of this technique in multiple ways, but here are a few easy answers!
Just take your old, buried content (the one which got a lot of traffic in its prime, of course), and transform it into one of the following:
- Make blog posts and articles
- Build it into infographics, or visual images
- Create presentations
Just take your old, buried content (the one which got a lot of traffic in its prime, of course), and transform it into one of the following:
- Make blog posts and articles
- Build it into infographics
- Create presentations
- Transform into webinars
- Record audiobooks or audio articles
Conclusion
Repurposing content allows for so much creativity! Not only do you reuse your older works (and so, don’t have to search up new content), but you also generate interest in your older content.
I’ve been taking a huge advantage of that by transforming my old blog posts into audio and video and sending them to our email lists! After all, high-quality and timeless content should never be forgotten.
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Learn how I am taking that content and repurposing it on other social media platforms. This way nothing gets wasted.
