Ready When You Are
Today is eleven years since I lost my mom. I don’t say that often, but it felt wrong not to, on the day this challenge ends and this book truly becomes real. Some of what I build, I build because of her. That’s all I’ll say about it here.
At some point, reading about a problem stops being useful and starts being a way to avoid solving it.
I say that gently, because I have done it myself. There is a real comfort in staying in the research phase, in collecting one more idea before making any actual change. It feels like progress. It’s most definitely not.
So here is where things actually stand, plain and simple.
The Marketing Dopamine Workbook is available now.
Everything in these posts, from understanding the role dopamine plays in marketing to building trust and creating meaningful customer relationships, comes together in the companion workbook. It is available now as an interactive digital edition and as a write-in paperback on Amazon, so you can work through it chapter by chapter instead of just reading about it. The book, Marketing Dopamine, is still underway, and I’ll share it here the moment it’s ready.
If you’re ready to move beyond understanding and start applying these ideas to your own business, the companion workbook is your next step. It was designed to help you think through your marketing, apply each concept to your own business, and make your next decision with greater confidence.
Either path moves you forward. Neither one requires you to have it all figured out first.
You don’t need to stay frustrated. You just need to start.
Thank you for reading along this far. Whatever you decide to do next, I hope it is built on trust rather than urgency, the same way I have tried to build this.
Lisa Carmichael is the author of the Marketing Dopamine Workbook: the companion workbook to Marketing Dopamine: What Your Brain Is Really Doing When You Think You’re Building a Business, available now. Her book, Marketing Dopamine, is coming soon. Learn more at marketingdopamine.com
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