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APRIL 19, 2024

Even though entrepreneurship may always feels like a work in progress, Gicell took action starting a business that emerged from grief, creating something bigger. In today’s fast-paced world, LaSoph Candles offers the opportunity to slow things down. Gicell Rodriguez, the visionary and chief candle maker at LaSoph Candles, shares her inspiring story that serves as a testament to resilience, passion, and the pursuit of purpose. From corporate auditor to wedding planner and now the proud owner of an eco-conscious candle brand, Giselle leaned into her experience creating a business where mindfulness is a core value.

The Heart and Soul of LaSoph Candles

During a period of transition and personal loss—following the passing of her beloved dog, Sophie—LaSoph Candles was created. In honor of Sophie’s memory and inspired by her journey of caregiving, Giselle embarked on a mission to create something meaningful. Each candle is meticulously crafted and tested using only the finest ingredients which ensures the best product is created. With eco-friendly packaging and a dedication to ethical sourcing, LaSoph Candles embodies a holistic approach to mindful living.

Through mindful fragrance selection and a dedication to ethical sourcing, LaSoph Candles seeks to elevate the candle-burning experience, offering customers a moment of respite in an increasingly chaotic world. The LaSoph brand is the belief that candles should be more than just seasonal indulgences but rather year-round scents which are poured in reusable vessels promoting tranquility and comfort wherever a candle is burned.

LaSoph Candles offer an enhanced experience that includes not only smell and visual, but the crackly wood wick sound which all are desperately needed in a busy world. The blend of coconut oil, apricot oil, and food-grade paraben along with bamboo wooden wicks poured in vessels aligns, with its LaSoph calming candle brand. By supporting non-profits and planting trees with every order, LaSoph shares its commitment of giving back with purpose.

Embracing Change and Spreading Light

As Giselle reflects on finding peace and tranquility making candles and the experience, she embraces change as a constant companion, recognizing that growth often emerges from life’s unexpected twists and turns. With each challenge overcome and lesson learned, Giselle’s entrepreneurial spirit burns brighter, illuminating the path forward for LaSoph Candles and inspiring others to pursue their dreams with courage and conviction.

In the world of LaSoph, candles are more than just wax and wick—they’re vessels of hope, comfort, and connection, embodying the transformative power of intention and mindfulness. As Giselle continues to chart her course as a female entrepreneur, her story serves as a reminder that the most fulfilling journeys are often the ones non-linear.

What sets LaSoph Candles apart is not only the quality of its products but also the values within the brand. Giselle’s commitment to using eco-conscious ingredients and sustainable packaging reflects her dedication to creating a positive impact on both consumers and the environment. Moreover, her emphasis on genuine human connection and community engagement demonstrated through partnerships with local businesses and participation in events like the Wellness Way, showcases her desire to spread awareness and foster meaningful connections.

Illuminating the World

Learning lessons may bring tears or dark circles, however, learning to say no could have saved her a lot of time. In addition she offers this inspired advice she learned early in her career:

  1. Just start and don’t wait for perfection
  2. Work not only in your business but also on your business
  3. As an entrepreneur, it’s important to know a little bit about everything
  4. Find your people because being a solo entrepreneur is lonely
  5. Embrace you and “your” way

LaSoph Candles can be found at local markets and pop-ups in the Twin Cities Metro area, in addition to:

Join the The Wellness Way Eden Prairie “I Disagree” Event on May 1st

Are you a service based business? LaSoph would like to create partnerships for wholesale orders, small boutiques, yoga studios, coffee shops, photographers, coaches, or trainers. Contact Gicell directly at gicell@lasophcandles.com

Subscribe to the LaSoph Candles newsletter, “In The Glow”, and receive 10% off your first order!


Gicell Rodriguez

Gicell is the visionary founder and Chief Candle Maker of LaSoph, an eco-conscious, wooden wick candle brand. In November 2023, she unveiled LaSoph, a beacon of eco-consciousness and quiet luxury specializing in wooden wick candles that infuse spaces with mood-enhancing fragrances using quality ingredients. Through this venture, Gicell has learned new skills related to running a product-based business and is also building her local network of empowering women in the Twin Cities area.

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Welcome to Time For You Evolved

For the Female Entrepreneur

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Lisa Carmichael. EPIK Mastermind Owner and Founder

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