Unlocking Content Creation for Entrepreneurs

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MARCH 24, 2024

Armed with years of experience and a burning passion for writing, Ann Schreiber, Content Creator, embarked on a journey to carve her path as a full-time freelancer. After nearly three decades in the corporate world, Ann’s path took a surprising turn when she faced a sudden layoff. Seeing it as a sign, she took a leap of faith into full-time entrepreneurship. Ann’s mission extends beyond mere content creation. Through personalized marketing consultations and expertly crafted content, Ann helps businesses amplify their online presence, establish authority, and foster trust with their audience.

Embracing the Passion for Writing

Creating engaging content as a busy female entrepreneur can feel like an overwhelming challenge. Finding the time and inspiration to produce high-quality blog posts, social media updates, and videos may seem impossible at times. (Time Mark 18.11) Content is crucial for growing your audience, promoting your products or services, and establishing your business. Today’s podcast episode is a real treat as we sit down with a seasoned marketer and content writer. Ann realized the importance of setting boundaries allowing her to stay focused, maintain productivity, and deliver quality content to her clients. (Time Mark 24.38)

Mastering the Craft

During our conversation, Ann generously shared invaluable insights into the fundamentals of writing a blog and building a successful blogging business. (Time Mark 21.19) She emphasized the importance of following Google’s EEAT philosophy – Expertise, Experience, Authoritativeness, and Trustworthiness – to ensure that content resonates not only with readers but also with search engine algorithms. (Time Mark 23.40)

For aspiring bloggers, Ann stressed the significance of starting a blog as a platform to showcase expertise, share unique perspectives, and connect with audiences authentically. She emphasized the necessity of excellent copywriting and storytelling, highlighting that compelling content is non-negotiable in today’s digital landscape.

Choose Your Path to Content Creation

As Ann continues to inspire and uplift others while networking, she’s also embarking on a new adventure: writing her first ebook (Time Mark 29.40) chronicling her personal journey of overcoming challenges and embracing reinvention.

In conclusion, when it comes to content creation, you have two choices. Option 1: Learn how to create content yourself. This involves investing more of your time and effort into mastering the skills necessary to produce compelling and effective content for your business. Option 2: Hire someone to handle content creation for you. By outsourcing, you can free up your time to focus on what you know best – running and growing your business. Both options are great choices and depend on your individual circumstances, resources, and priorities.

Ready to unlock the full potential of your business through captivating content? Connect with Ann today! Schedule a Marketing Consultation (Time Mark 19.15) or a Blog Scoping Call (Time Mark 20.3) with Ann to get started.

Ann Schreiber is a Minnesota native, born and raised just south of the Twin Cities. She is married and is the proud mom of two adult children and step-mommy to a lovely little girl. Ann has been a marketing and sales professional for most of her career, and has been a freelance copywriter since 2019. She started her business, Copywriting For You, in early 2023 and is proud to be a full-time freelance blogger and content writer. Ann’s work has been published in a variety of places including HealthDay, FinImpact, U.S. News & World Report, and more. You can see more of Ann’s work on Upwork and on LinkedIn. For even more insights, stay connected with Ann Schreiber: (Time Mark 30.53)