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November 7, 2024
In a recent episode of the Time for You Evolved podcast, Laura Olson, co-owner of the digital marketing agency Tried and True Digital Marketing shared invaluable insights on the importance of having a properly optimized Google Business Profile. As a business owner, having a strong online presence is crucial for attracting new customers and standing out in your local market. One of the most powerful tools at your disposal is the Google Business Profile (formerly known as Google My Business). A staggering 50-60% of businesses still don’t have a Google Business Profile set up. This is a critical oversight, as an optimized profile can significantly improve your local search visibility and drive more foot traffic to your door. To help you make the most of this valuable resource, here are six essential tips from a digital marketing expert:
1. Fill Out Your Profile Completely
The more information you can provide in your Google Business Profile, the better. Be sure to include your business name, address, phone number, website, hours of operation, and high-quality photos. The more complete your profile, the higher you’ll rank in local search results.
2. Post Regular Updates
One often overlooked feature of the Google Business Profile is the ability to share updates about your business. Whether it’s a special promotion, a new product launch, or an upcoming event, regularly posting fresh content can help keep your profile engaging and improve your overall search engine optimization (SEO).
3. Maintain Consistent Business Information
Ensuring your business name, address, and phone number (NAP) are consistent across your website, social media, and other online listings is crucial. Inconsistent data can confuse search engines and negatively impact your rankings.
4. Incorporate Relevant Keywords
Strategically incorporating keywords related to your products, services, and location into your profile and website content can significantly boost your visibility in local searches. Aim for keywords to make up about 1-2% of your overall content.
5. Encourage Genuine Customer Reviews
Reviews play a vital role in Google’s ranking algorithms, so be proactive about asking satisfied customers to leave feedback. However, be sure the reviews are authentic and specific to the services you provided – Google’s algorithms can detect if reviews are not genuine.
6. Monitor and Optimize Continuously
Your Google Business Profile is not a “set it and forget it” tool. Regularly monitor your profile’s performance, respond to reviews, and make updates as needed to ensure you’re maximizing its impact on your local visibility and lead generation. By following these expert tips, you can transform your Google Business Profile into a powerful engine for driving new customers to your business.
For even more insights and actionable advice from Laura Olson, don’t miss the full Time for You Evolved podcast episode. Laura goes in-depth on each step, sharing additional strategies to optimize your Google Business Profile and enhance your local visibility. Tune in for an insider’s perspective from a true digital marketing expert, and discover how to make your business shine in your community. To learn more about optimizing your online presence, consider connecting with Tried and True Digital Marketing that specializes in local SEO and Google Business Profile optimization. With Laura’s guidance, you’ll be well-equipped to maximize the potential of your profile and drive meaningful results for your business.
More about Laura Olson
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For the Female Entrepreneur
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